Field Guide Entry

Every Social Changemaker can use some guidance for how to best use different social media outlets.  The books below provide useful and easy ideas and advice to jump start any nonprofit cause!


The Networked Nonprofit: Connecting with Social Media to Drive Change

By Beth Kanter

This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.

The Future of Nonprofits: Innovate and Thrive in the Digital Age

By David J. Neff and Randal C. Moss

The Future of Nonprofits helps organizations capitalize on internal innovation and predicting future trends to remake and reshape their culture, structure, and staff. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends and develop innovative “internal entrepreneurs” that will grow revenue and drive their mission.

Neff and Moss provide nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization along with a look at the future of fundraising and communications trends into 2016.  The book features actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future and how to hire, train, manage, and inspire “internal entrepreneurial” employees.

Guerrilla Marketing for Nonprofits

By Jay Conrad Levinson, Frank Adkins, and Chris Forbes

Levinson, founder of Guerilla Marketing Association, teams up with Adkins, VP of Guerilla Marketing International, and Forbes, a certified Guerilla Marketing Coach to unlock the secrets to Guerilla marketing for nonprofit organizations.  They reveal the Seven Golden Rules of fundraising success. With the help of this book you can boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise money!

People to People Fundraising: Social Networking and Web 2.0 for Charities

By Ted Hart, James M. Greenfield, and Sheeraz D. Haji

Based on the authors’ decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization’s success. People to People provides cutting-edge strategies, data, and techniques from the world’s foremost ePhilanthropy experts. It gives donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.

# SOCIALMEDIA NONPROFIT tweet Book01: 140 Bite-Sized Ideas for Nonprofit Social Media Engagement

By Janet Fouts, Beth Kanter, and Rajesh Setty

Virtually every nonprofit realizes that, pretty soon, social media will no longer be optional. Already several nonprofits ranging from small local groups to international organizations have demonstrated that social media offers unique opportunities for advocacy and fundraising, and for catalyzing change. So if your nonprofit is ready to make the leap into social media, how do you go about it? Most of the information and pointers out there are directed to corporates, and we all know that what works for corporates does not necessarily translate well for nonprofits.  Written in the easy, digestible, and popular 140-character tweet format, ‘#SOCIALMEDIA NONPROFIT tweet’ distils the knowledge and expertise of industry leaders to bring you guidance and wisdom that you can deploy immediately, so that social media can start working for your nonprofit today.

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