Case Study

TOMS Prezi

TOMS shoes has teamed up with designers and celebrities, as well as other charities to further their cause of providing shoes for children in Africa who can’t afford them. One such brand is




Limited Edition TOMS
“Rugby has teamed up with TOMS shoes to take a stand for the social action by co-designing a limited edition run of new styles.”

Rugby Ralph Lauren.  Rugby created a line of limited edition TOMS to help boost the One for One cause.  They also hosted an interview with Blake Mycoskie, founder of TOMS.  Rugby’s blog has a section devoted solely toSocial Action and they do a lot of charity work and give back to their community.

TOMS also joined forces with well-known skateboard company Element.  Not only did element design a limited edition line of TOMS, but they took the One for One idea a step further.  Element also designed a line of One for One Skateboards, so for every one of these special skateboards sold, Element would donate a skateboard to a child in Durban, South Africa.  Element founded the Indigo Skate Camp in Isithumba, South Africa to provide refuge from the angerous areas in which these children live.  Skateboarding is an outlet for them to escape hardship and stay out of trouble.

One for One shoes and skateboardsTOMS has been featured in many magazines including: Vogue, People, Marie Claire, Cosmo, Lucky, and many more.  They are endorsed by these magazines and many celebrities not only for their good deeds, but also for how stylish and comfortable they are.  Julia Roberts, Kristen Bell, Anne Hathaway, and Brad Pitt are among their many famous fans.

Charlize Theron is also an avid TOMS supporter and TOMS donated 10,ooo pairs of shoes toCharlize Theron's African OutreachCharlize Theron’s African Outreach Project (CTAOP).  Charlize also designed a TOMS shoe.  Her charities mission statement is: “The Charlize Theron Africa Outreach Project (CTAOP) is committed to creating a safer and healthier life for impoverished children and communities of South Africa, and other African nations, with a particular focus on individuals suffering from HIV/AIDS.”

charity: water created a shoe with TOMS because, “Shoes and clean water are critical resources for the development of healthy children.  That’s why TOMS and charity: water are teaming up to not only give shoes to children in need, but to build a clean water well to serve a village of 540 people for 20 years.”  This well they teamed up to build is located in One for One shoes and wellsSekura, Etheopia and five dollars from ever charity: water/ TOMS shoe sale went to building this well.

TOMS is a fun, fashionable, and innovative organization that encourages people to give back, while at the same time making it easy to get involved.


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