Summer Reading for the Social Changemaker

Every Social Changemaker can use some guidance for how to best use different social media outlets.  The books below provide useful and easy ideas and advice to jump start any nonprofit cause!


The Networked Nonprofit: Connecting with Social Media to Drive Change

By Beth Kanter

This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.

The Future of Nonprofits: Innovate and Thrive in the Digital Age

By David J. Neff and Randal C. Moss

The Future of Nonprofits helps organizations capitalize on internal innovation and predicting future trends to remake and reshape their culture, structure, and staff. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends and develop innovative “internal entrepreneurs” that will grow revenue and drive their mission.

Neff and Moss provide nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization along with a look at the future of fundraising and communications trends into 2016.  The book features actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future and how to hire, train, manage, and inspire “internal entrepreneurial” employees.

Guerrilla Marketing for Nonprofits

By Jay Conrad Levinson, Frank Adkins, and Chris Forbes

Levinson, founder of Guerilla Marketing Association, teams up with Adkins, VP of Guerilla Marketing International, and Forbes, a certified Guerilla Marketing Coach to unlock the secrets to Guerilla marketing for nonprofit organizations.  They reveal the Seven Golden Rules of fundraising success. With the help of this book you can boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise money!

People to People Fundraising: Social Networking and Web 2.0 for Charities

By Ted Hart, James M. Greenfield, and Sheeraz D. Haji

Based on the authors’ decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization’s success. People to People provides cutting-edge strategies, data, and techniques from the world’s foremost ePhilanthropy experts. It gives donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.

# SOCIALMEDIA NONPROFIT tweet Book01: 140 Bite-Sized Ideas for Nonprofit Social Media Engagement

By Janet Fouts, Beth Kanter, and Rajesh Setty

Virtually every nonprofit realizes that, pretty soon, social media will no longer be optional. Already several nonprofits ranging from small local groups to international organizations have demonstrated that social media offers unique opportunities for advocacy and fundraising, and for catalyzing change. So if your nonprofit is ready to make the leap into social media, how do you go about it? Most of the information and pointers out there are directed to corporates, and we all know that what works for corporates does not necessarily translate well for nonprofits.  Written in the easy, digestible, and popular 140-character tweet format, ‘#SOCIALMEDIA NONPROFIT tweet’ distils the knowledge and expertise of industry leaders to bring you guidance and wisdom that you can deploy immediately, so that social media can start working for your nonprofit today.

Ted Talk: iPhone Fashion Apps

Here are the rough draft slides for my Ted Talk.  For some reason I wasn’t able to upload it via slideshare so this was the best I could do!

Description:

Do you love fashion? Want to be in the fashion loop on the go?  Then come see Ashley Butler as she discusses the pros and cons of different iPhone fashion apps, and learn which ones are the best fit for you!

TED Talk: iPhone Fashion Apps

Engaging TED Talks

Fashion designer Isaac Mizrahi spins through a dizzying array of inspirations — from ’50s pinups to a fleeting glimpse of a woman on the street who makes him shout “Stop the cab!” Inside this rambling talk are real clues to living a happy, creative life.

Why are babies cute? Why is cake sweet? Philosopher Dan Dennett has answers you wouldn’t expect, as he shares evolution’s counterintuitive reasoning on cute, sweet and sexy things (plus a new theory from Matthew Hurley on why jokes are funny).

Social Entrepreneurship


“We shouldn’t confuse what is habitual with what is normal.”

-Ghandi


David Bornstein and Susan Davis teamed up to write Social Entrepreneurship: What Everyone Needs to Know, which is a guide/ fact book for social changemakers.  Bornstein describes social entrepreneurship as, “a process by which citizens build or transform institutions to advance solutions to social problems, in order to make life better for many.” In order to be classified under social entrepreneurship, according to Bornstein, citizens must not be focused on financial gain but rather they should focus on the amount of change they are able to enact.David Bornstein

I really appreciated how the book doesn’t idealize being a social entrepreneur , and talks about all the time, effort, and energy it takes to cause change.  When it got to the part describing what social entrepreneurs were like, I was a little disappointed.  He starts off describing all the different forms a social entrepreneur can take, and then in the next paragraphs becomes eerily specific in his description.  It seems strange to say that, “Many social entrepreneurs can recall a time in childhood when they were actively encouraged by an adult to take initiative…”(pg. 26).  These specific “qualifications”  also seem to contradict the idea that social entrepreneurs come in all shapes and sizes.  It all became a bit confusing.  Because I didn’t have these unique childhood revelations, does that mean I’m incapable of being a social entrepreneur?!

I found the section on how social entrepreneurship related to government especially interesting, and I agree that both would benefit from working closely together.  I also really liked the part where Bornstein refers to social entrepreneurs as “creative combiners” (pg. 73) because they bring people and ideas together.

The Nature Conservancy

Logo

The Nature Conservancy is a non-profit organization, that has branches around the world working to preserve important lands and bodies of water.  Mindy, a representative for the Pennsylvania branch of the Nature Conservancy, spoke to our class about how they use social media to help bring awareness to their cause.  She also offered suggestions for how we could use different social media outlets for our specific class projects.  The Nature Conservancy utilizes sites such as Facebook, Twitter, Flickr, and Youtube.  Mindy made a valid point, suggesting that in order to use sites effectively, a cause must actually have a need for the site.Nature Conservancy Flickr

For example, The Nature Conservancy has a Flickr site where users can view and share pictures of nature.  They host contests where users can enter and also vote for their favorite photos.  Not only does this site raise awareness and involvement in the Nature Conservancy, but it also gives them a huge photo database for free.  Members can also start discussions about the pictures they posted/ are interested in, and also about The Nature Conservancy itself.

Plant a Billion TreesThe Conservancy has also developed many creative fundraising strategies, rather than just asking for donations.  Along with celebrity endorsements, they have the Plant a Billion Trees campaign, the Adopt an Acre campaign, Adopt a Coral Reef, Restore the Gulf, and even a program where employees can raise funds and have their employers match what they raise.

Mindy was extremely helpful and had a lot of insight.  We were able to explain to her a little about our individual projects, and she offered specific tips for each one.